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Ash & Team

Ash Parmar

Dr Ashish B Parmar

Ash is an internationally respected dentist with a special interest in cosmetic dentistry and dental implants, supported by a strong foundation in general dentistry.

Motivated and inspired to deliver the best possible smile makeovers and dental care, Ash works very closely with his patients to embark on the journey together. Ash instills trust and confidence helping his patients feels comfortable and in control of the outstanding results they are seeking, and which Ash delivers.

Ash is humble in his personal life and has a firm commitment to ongoing personal and spiritual development and charitable support, all with a structured work/life balance, which facilitates important time with his family.

GDC Number: 67339

Find out more about Ash:
  • One of the most featured dentists on television and media. Ash has appeared many times on all three series of Extreme Makeover UK (Living TV), This Morning (ITV1), twice on The Only Way Is Essex (ITV2), Body Shockers (Channel 4), and Channel 5 news. Because of his experience and credibility, national newspapers and magazines regularly consult him.Ash in the Media
  • Ash Parmar TeachingFounder of The Academy By Ash. Ash has a well-respected training academy attracting dentists from all over the UK and internationally. He runs a unique 8-day training programme highly sought after by dentists striving to become the best.
  • National and international lecturer – Ash has lectured many times in the UK and has also been invited to lecture to dentists in Germany, Sweden and India. He regularly writes professional dental articles in dental press in the UK and internationally.
  • Ash has been personally trained by some of the most skilled dentists in the world including: advanced implant training from Dr Hilt Tatum of The Tatum Institute of Implantology (UK and France); up to mastery level of training with Dr Larry Rosenthal of The Rosenthal Institute (New York and Palm Beach, USA); up to mastery level of training with Dr Frank Spears of The Seattle Institute of Advanced Dentistry (USA); up to the highest level of training with Dr David Hornbrook of the Hornbrook Group (Seattle, USA), and many others.
  • Qualified at the prestigious Guy’s dental hospital in London. Owned three dental practices in partnership before he set up Smile Design by Ash in January 2011 with the support from his father Bhikhu and his wife Jyoti.
  • Key opinion leader to a number of world class dental companies including DMG (Germany), GC Europe (Belgium), Periproducts (UK), T Scan (USA) and Elixxion lasers (Germany).
  • Ash enjoys playing golf, going to the gym, swimming. He also enjoys socializing with his friends and visiting the theatre in the West End. To stay mentally focused, Ash does breathing exercises called Pranayam and yoga regularly. Developing spiritually and contribution to others who are less fortunate are important goals, which Ash has. His ethos is “Change peoples’ lives and share love…”. His favourite saying is “Live the moment…

Ash is supported by a team that is committed to excellence in dental care. All of our staff are very professional, friendly and welcoming.

Find out more about each Team member:


Lukman Athwal


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Luk enjoys treating a variety of patients, helping them achieve their aesthetic and functional dental goals.

He has a special interest and has completed numerous courses in:

  • Teeth Whitening
  • Bonding and Cosmetic Contouring
  • Veneers & Smile Makeovers
  • Braces – Invisalign, Inman Aligner, Clear Aligners, Six Month Smiles, & Fastbraces Technology
  • Sedation

Luk has completed a one-year course in advanced cosmetic dentistry with Dr Christopher Orr (Ex-president of the British Academy of Cosmetic Dentistry). He has also been taught by Ash Parmar, one of the "Extreme Makeover" dentists and other world renowned dentists helping him aspire towards the highest quality cosmetic and aesthetic dentistry.

Luk is extremely enthusiastic about his profession and to enable him to stay up to date with the latest advancements and innovations in aesthetic dentistry he is a member of various organisations:

  • Member of British Dental Association
  • Member of British Academy of Cosmetic Dentistry (BACD)
  • Member of European Society of Aesthetic Orthodontics (ESAO)

Luk is currently living in Central London where he enjoys spending time exploring the city with friends and family. He also enjoys travelling and socialising.

GDC Number: 191745


Jyoti Parmar


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Jyoti Parmar (Ash's wife) is a very caring, ethical and conscientious dentist. As part of a Team approach, she enjoys her role in providing general dental care including fillings, crowns, extractions, dentures, simple orthodontic work, and children's dentistry. She also carries out routine dental examinations and initial, comprehensive dental assessments. Jyoti and Ash have two children.

GDC Number: 69433


Laura Slight


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Laura joined the practice in September 2015, and has worked in the dental industry for 35 years.

Laura trained as a Dental Nurse in 1980 at the Eastman Dental Hospital before qualifying as a Dental Hygienist in 1983 at the Royal London Hospital. Laura has a calm, caring nature towards her patients and loves helping nervous patients overcome their fear of the dental surgery.

Outside of work Laura is a busy mum with two young children. She has trained as a healer, enjoys travelling, walking and good food.

GDC Number: 2610


Petya Nenova


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Petya is a therapist who qualified at Kings College, London in 2016. She has a very caring, professional and modern approach to her work, and is a perfectionist by nature. As a therapist, she can do all that a hygienist offers, i.e. gum treatment and oral hygiene advice, as well as doing fillings for children and adults. She is currently working at Smile Design By Ash on Wednesdays.

Petya is a dedicated mother with one son. She likes travelling, reading non-fiction and doing intricate craftwork including cake decorating.

GDC Number: 180089

Noman Athwal, Dentist

Noman Athwal


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Dr Noman Athwal BDS, MSc (Endo), MFDS RCS (Ed.)
Practice Limited to Endodontics

Noman was born in Germany, but grew up in the UK. He qualified as a dentist from King’s College London. During his time at university he served two years in the student council. He was selected to receive the AM Clover Prize upon graduation.

Following graduation, Noman spent three years consolidating his skills in general dental practice in London. He quickly developed an interest in Endodontics. This led him to pursue three years of advanced training in Endodontics at King’s College London, leading to the award of a Master’s degree.

Presently he works in private practice limited to Endodontics. He has previously held a position as a clinical teacher of Endodontics at King’s College London and Guy’s hospital where he taught dental students.

Noman is committed to ongoing professional development. He regularly attends courses and conferences to keep his knowledge up to date. He was awarded Membership with the Royal College of Surgeons of Edinburgh in 2015. He has a calm and empathetic approach with his patients.

He lives in central London. Noman’s hobbies include skiing and racquet sports. Recently he has taken up courses in calligraphy and he enjoys practicing this skill.

GDC Number: 229012


Firas Daoudi


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Dr Firas Daoudi is the principal specialist and cosmetic dentist at London Smile Care Dental Clinic & Associate Professor in restorative and aesthetic dentistry at College of Medicine & Dentistry.

As a leading UK Specialist in the field of prosthodontics, Dr Daoudi made London Smile Care Dental Clinic a centre of excellence delivering high standards of care to patients. His excellence in dentistry has been selected by profile clients including many celebrities and movie stars, with his main interest of dental implants, cosmetic veneers, teeth wear, endodontics, TMJ problems and teeth whitening.

Dr Daoudi graduated in 1992 and has undertaken substantial postgraduate training in the field of Restorative Dentistry gaining many postgraduate degrees and diplomas, including a master degree from the prestigious Eastman Dental Institute, in the USA and Austria. He is licensed in dental surgery from the Royal College of Surgeons of England and a member of the faculty of dental surgery of the Royal College of Surgeons of Edinburgh.

Dr Daoudi is a former associate specialist in restorative dentistry at the Royal London Hospital and a former member of the academic staff at Guy’s Kings & St Thomas’ dental institute. He lectures widely on restorative dentistry, both nationally and internationally and published many scientific research papers on dental implants and cosmetic dentistry. Dr Daoudi has also worked at a number of private practices involved with the popular Extreme Makeover program on Living TV and featured on ITV’s This morning show.


Jay Patel


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When I was 17 and deciding my career, I went watch my dad work. At that moment I thought ‘this is what I want to do’.. Fundamentally what made a mark, was the ability to help, connect and work collaboratively with others. Since a young age I enjoyed working precisely with my hands, I had now found a way to connect and help with this skill. 15 years later I qualified as an orthodontist. In those 15 years I learnt much more than dentistry. Things don’t go to plan. What may seem like an over whelming challenge is a way for you to grow and develop, in ways that often we don’t recognise at the time. ‘The Universe doesn’t give you what you want, but it will always try to give you what you need’.

Qualifications: BDS, MJDF(Eng) MClinDent MOrth(Eng)

GDC Number: 154774


Sylwia Doskocz

Care Nurse

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Sylwia is a self-motivated and diligent dental nurse with a passion for reaching and exceeding patient expectations. She has been a dental nurse for over 4 years. During these years, she has worked in various dental practices gaining experience in dental implants, oral surgery and orthodontics. She joined our team in 2017, working alongside Ash as a care nurse.

She enjoys spending time with her family and her fiance. Her interests are fashion, shopping and exploring the world.

GDC Number: 259929

Harginder Kaur

Dental Nurse


Daniela Ciucanu

Dental Nurse

Maniola Gaxha

Dental Nurse


Louise Krywoszej

Practice Manager

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Louise qualified as a dental nurse at Kings College Dental Hospital in 2001. Louise went on to do her dental Radiography at Luton and Dunstable Hospital in 2007, and helps supporting clinicians with taking Radiographs to help the clinicians with their dental diagnosis.

Louise has been in the dental industry since the age of 16 and thoroughly enjoys her role as Practice Manager, along with supporting the nurses as well as also being a Treatment Coordinator. Louise has a wonderful rapport with the patients and taking patients on their dental journey with her levels of customer service.

Louise has worked along some very highly qualified and knowledgeable clinicians throughout her nursing career, that has also exposed her to be featured in the Extreme Makeover programme over several series.

In Louise's spare time, she enjoys spending time with her family and their family dog, going to the gym, long doggy walks in the forest and socialising with her friends. Louise has a daughter and is married for several years.