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“When you’re really passionate about what you do, sometimes you can’t help making the news.”

Ash is respected both for his intellect, professionalism and for his star-like personality. His character and charisma lends itself to television. By helping patients to relax using a combination of humour, calming bedside technique, professionalism and confidence, he is fascinating to watch and adds an extra dimension to any programme.

Recognised as a leading dental authority, Ash is also regularly published in local, national and trade press.



These are some of the TV programmes that Ash has been featured on:


Chigwell Life

Ash has a regular feature article in the LIFE publications, covering the Essex region.

The following are a selection of useful articles, which you may find helpful:

thumbnail of Decay & Fillings

Avoiding decay and fillings

Ensure your children have healthy, straight and decay free teeth

NuCalm®...the all-natural way to experience a relaxing dental visit
Lasers Cheryl

Benefit from the best in modern treatment techniques in dentistry
Nucalm Hania Case Study

NuCalm - Hania's case study

people dont go to dentistry

Why do people go, or actually don't go to the dentist?
need vs want dentistry

Need vs Want dentistry
feeling embarassed

Do you feel embarrassed with your mouth or your smile?
long lasting dentistry

Long lasting dentistry

cost of dental treatment

Cost of dental treatment
long term problems

Comprehensive dental assessment
long term problems

Long-term problems with teeth wearing down
technology in dentristry

Technology in dentistry
technology in dentristry

Celebrating 5 years at Smile Design By Ash

Dream Makeover Essex

Changing three lives - a unique makeover concept created by Ash

As a result of his experience with Extreme Makeover UK, Ash decided to again help others in a special competition.

Ash Parmar: "Wouldn't it be great if we did some type of makeover process for people in Essex?" This idea developed into a Dream Makeover Essex competition. Working with a team of specialists including Mr. Pillai, a prominent Harley Street laser eye surgeon who has performed over 25,000 procedures so far! As Ash is a key opinion leader for Philips – they too agreed to be involved as the title sponsor. In December 2012, the competition ended after extensive coverage in the media and local radio. Nearly 2,500 people applied which was narrowed down to 100, then 26. Ash Parmar, Mr. Pillai and Frances Furlong (facial aesthetics expert) met the finalists to assess their needs and especially to listen to their stories… three lucky and deserving winners were selected.

To find out more about this spectacular event and all the Partners that were involved, visit www.dreammakeoveressex.co.uk

Dream Makeover Essex Winners

  • Eleasha was really embarrassed with her smile and this affected her confidence significantly. For many years, she had been teased due to her teeth and getting her smile done meant so much to her. When she first met Ash, she really cried a lot. When she saw her new smile for the first time, she cried again – but this time with tears of joy, amazement and relief. Having a Smile Makeover with Ash has completely changed Eleasha’s life. She had ten upper porcelain veneers and ZOOM combination lower teeth whitening (i.e. chair side power whitening as well as home whitening with trays and gels). Eleasha looks stunning now, and can smile with confidence!


    “Right now it is pretty hard for me to find the words to describe how I am actually feeling. I still feel in total shock. As corny as it may sound, I honestly feel as if I am in a dream, and going to wake up at any moment.

    I never thought in a million years that something like this would happen to me. My teeth really do get me down and I honestly believed I would never be able to change them. I therefore had kind of accepted the fact that this would be me forever.

    The reality is only sinking in ever so slightly, and it is dawning on me that the smallest of things such as wearing lipstick and eating out and laughing in public – are all actually going to be possible!!

    I was resigned to the fact that I would never get married because I would not have even considered this with my current smile – now I feel like the world will literally be mine and nothing will hold me back.

    I am so, so sooo thankful and grateful to have been so lucky to have won this fantastic competition.

    I feel completely overwhelmed, to the point where I have to keep ringing my mum to check this is all real.

    This competition will change my life so much, and I feel that no amount of gratefulness to Ash and the team, will ever be enough. I am so excited and so unbelievably on top of the world.

    Thank you sooooo MUCH.”

  • Keith had a lot going on in his life. As such, looking after his mouth was not his highest priority. This all changed when he found out that he had won the Dream Makeover Essex competition! Keith had advanced gum disease. He had poor oral hygiene and realized that he had to change his habits and have the necessary recommended treatment to save his teeth. Ash advised him to stop smoking (which is linked with gum disease). Keith had multiple hygienist visits and required deep gum cleaning under local anaesthetic. Two of his upper incisor teeth required extraction and Ash provided him with porcelain bridges after he had whitened his teeth. Keith looked fresher and younger with his new smile and the confidence this gave him helped him find a new partner within a few months!


    “I’m writing this on behalf of my dad with his permission but he has no idea what I’m writing. I think my dad deserves to win this fantastic competition because his whole life he’s never looked after himself only other people, especially me and my brother and sister. He’s had a really tough past 3 years with him and my mum divorcing, his mum dying and him losing his job. I worry about him a lot and wouldn’t want anything more in the world than for him to meet someone special as he himself is special in every single way and I think the competition could help that happen. He works so hard for me, my brother and sister. He doesn’t even have a bedroom currently as he is trying to makeover ours. If he won this competition it would in a way show him how thankful we are that we have him as our Dad.

    I wish so badly for my dad to be happy and winning this would just transform his life entirely. He’s so self-conscious of his appearance, and he finds it hard to meet people. As I said, I would love for him to meet someone that makes him happy.

    I know my dad would look to benefit from a brand new smile. He doesn’t smile much anymore partly from the fact that his teeth are growing older and crooked but mostly because he’s under so much stress, with new teeth I think he’ll probably never stop smiling. He’s so self-conscious of his teeth and hasn’t visited the dentist in years because he can’t afford it.

    My dad doesn’t like wearing his glasses in photos or social situations. Sometimes he finds it hard to watch something on the TV, which upsets me.

    My dad always says how he’s never going to find someone as he’s getting and looking older but I think if he had no wrinkles or bad skin it would give him the confidence he needs to meet new people.

    My dad deserves to relax. Recently he paid a lot of money for me and my sister to have a visit to a spa after our exams and when we told him to use the money for a spa day for himself he refused and insisted that we go because he said seeing us being happy makes him happy. I cannot remember the last time my dad has sat down for over an hour for alone time. He’s under so much stress with his job and money; he needs to stop spending so much time on everyone else and focus more on himself.

    My dad always says how much his legs or arms hurt from work or how exhausting walking up and down Loughton High Road twice a day is. I know he would love to get fit and healthy again. He’s extremely self-conscious of his sort of large belly. I think losing weight and toning up would really boost his confidence.

    My dad feels so old with grey hair and a receding hairline. He deserves to be given professional treatment and advice to make his hair look nicer. Not sure if he would want makeup but skin treatments and creams would be amazing for my dad because he doesn’t really know how to keep his skin looking nice. Thank you so much for this opportunity. I hope you see how much my dad deserves to have his life transformed.”

  • Caroline was a worthy winner of Dream Makeover Essex. She was conscious of her smile and was keen on getting rid of her glasses once and for all. She required basic dental work including hygienist treatment, fillings, and crowns. This was followed by a Mini Makeover i.e. cosmetic contouring to make her teeth edges naturally level and look more attractive, teeth whitening and four porcelain veneers for her top front teeth. Following the Makeover process, Caroline looked and felt amazing. Her confidence was high and she really appreciated all that had been done for her.


    “Caroline is a lovely person who wanted to improve her confidence and feel good about herself. She was conscious of her smile (giving it a mark of only 3 out of 10). On her application she noted long/short sightedness and that she was keen to get rid of her glasses. Caroline was also concerned about her skin and had acne, lines, wrinkles and dry skin. She wanted a personal trainer so that she could have a better figure. As her hair was long and heavy, she wanted to have a new and more glamorous hairstyle. In addition, she had never been able to properly apply her make-up so wanted some instruction.

    She was incredibly excited to be one of the selected winners.”

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